Woods MarCom

Celebrating Our Birthday! April marks the one year anniversary of starting this boutique little business of mine. I can't believe it's been a full year! Here is something I learned this year that may surprise you... Marketing Your Business is HARD Y'all! You would think that a marketing expert would find marketing her business to be easy peasy lemon squeezy. But, actually - it is much harder than I thought it would be. For me, there are two barriers: I feel extremely awkward and uncomfortable...

I've been on a few discovery calls lately where someone mentioned they didn't find value in advertising with Google. They tried it and it didn't work. 🤷♀️ My next question is always: Did you work with an agency or DIY your paid ads? Often followed by this answer: I did it myself - or - I have a friend who did it for me I am all for the DIY approach when possible. The problem with the DIY approach to digital marketing is that it looks pretty easy and straightforward. However. It takes skill...

What Is Your Message? There was a lot of news coverage recently about Wendy's and their decision to experiment with dynamic pricing. The hubbub started with an announcement by Wendy's CEO on an earnings call with analysts. The media picked it up and... you probably know how well things went for Wendy's after that! The conversations in the media started with coverage of Wendy's plans to implement surge pricing - which is similar to Uber's strategy of raising prices when demand is high. A...

Three Quick SEO Updates You can probably DIY! If you've been on this email list very long (or if you've ever talked to me...) you know how I feel about the importance of SEO (search engine optimization). Investing time and resources into your website SEO is one of the best long-term marketing investments you can make. Sure, you can launch a paid Google campaign while you're building your website SEO (I wrote a blog post about it). But you don't want to put all your eggs in a paid marketing...

My Latest Podcast Interview I recently sat down with Copywriter and SEO expert Brittany Herzberg on her new podcast The Basic B. And my episode launched this week 🎉 Besides our mutual love of coffee, we covered a bunch of fun topics related to marketing and strategy. Tune in and... Learn what a fractional CMO is & how they can support your business. Discover the 3 questions you need to ask to make smarter marketing decisions. Uncover what data-driven marketing means & which data you need to...

Happy New Year! I saw a meme on Instagram a couple of weeks ago that said "today is the last day you can say Happy New Year in your client meetings." I want to say that was around January 10th... But I don't need that kind of negativity in my life and I like to get full value out of everything I engage in. So I wish you a Happy New Year in this last full week of January! And doing so illuminates the fact that I am about a month late returning to scheduling regular emails after the holidays....

My Guest Appearance on the Duo On Air Podcast Several weeks ago, I was invited to sit down with one of my favorite organic marketing Duos and collaborate on a podcast episode. This was my first time as a podcast guest so I was really nervous! But it was such a treat to chat about market research, the importance of data, and how to get started building your marketing plan. Click to view the show notes on the Duo Collective website What you'll get from the episode: Before we choose how we want...

Don't Build a House on Rented Land I was so excited last spring to start my own business. I had been thinking about it for years and kept stopping just before I made the leap. And then I did it! I made the jump! I was scared and excited and running hard at my goals. Let me tell you Reader, that's when I learned my first really big, and really expensive, business lesson... When my website launched in June, I was off and running like Phoebe in the park. I knew my target audience was business...

Want to Stop Feeding your Feed? If I had a dollar for every time someone told me, "I just hate posting on Instagram" or "I just don't have time to spend on social media"... Well Reader, I'd definitely have more cash than I do today! I am a big believer that less is more when it comes to social media. At Woods MarCom, we try to post 3x a week with a few stories thrown in when we have time. I continue to resist the "every day" mentality. However, if 2-3x per week is still too much to take on,...

The Marketing Mix Listen to your gut. Follow your intuition. What if I told you these common phrases are costing you money? In some cases, a lot of money. Learn why you should check your feelings at the door. Don't follow your heart 💔 Every one of my favorite musicians will disagree with me on this statement, but you should never follow your heart when it comes to marketing. Your marketing strategy should be built on data and best practice, not on intuition, personal preference, or...